Establishment
We started operating with a focus on importing and distributing smart consumer electronics, aiming to bring global technologies to the Turkish market.
ABOUT US FROM 2018 TO PRESENT
We learned technology through years of market experience;
today we are redeveloping it with software and artificial intelligence.
10noo was established in 2018 to bring smart consumer electronics to corporate clients and direct consumers in Türkiye. Our experience in import, distribution, e-commerce, public procurement and product development has transformed over time into a new competence that not only supports software but also places it at the heart of the technology.
MARKET EXPERIENCE FROM 2018HARDWARE + SOFTWARE INTEGRATIONOWN DEVELOPMENT TEAMGLOBAL TECHNOLOGY FOCUS
10NOO EVOLUTION ENGINE · ACTIVEMARKET EXPERIENCE → TECHNOLOGY CREATION
THIS STORY IS NOT ABOUT DISCONNECTED WORK, BUT ABOUT MARKET EXPERIENCE AND TECHNOLOGY PRODUCTION COMPETENCE TRANSFORMATION2018 → TODAY
01 / OUR STORY
10noo first learned technology
inside the real market. When importing smart consumer electronics, we didn't just transport products. We experienced in the field how products are selected, which features create value for the user, how supply and sales channels work, and what problems arise after sales.
When importing smart consumer electronics, we didn't just transport products. We experienced firsthand how products are selected, which features create value for the user, how supply and sales channels work, and what problems arise after sales.
Corporate and Direct Sales
We established a multi-channel structure that delivers products to both institutions and directly to consumers through e-commerce channels.
Public Procurement Experience
We have improved our compliance, documentation, delivery, and corporate responsibility skills by providing official procurement to numerous public institutions.
Product and Brand Development
We have used market knowledge not only in product selection but also in developing our own brands, product approach, and user experience.
02 / WHAT THE MARKET TAUGHT US
We understand software not only through code,
but from the real life of the product. For a technology to be successful, it's not enough for it to work technically. It needs to be reliably sourced, installable, understandable, secure, supportable, and updatable over time. Our current software approach is based on this operational experience.
For a technology to be successful, it's not enough for it to work technically. It needs to be reliably sourced, installable, understandable, secure, supportable, and updatable over time. Our current software approach is based on this operational experience.
Reading the Right Need
We see the difference between the user's stated request and the actual usage problem in the field.
Hardware-Software Integration
The application, firmware, device, cloud, and after-sales process cannot be designed separately.
Scale and Operation
A prototype working is not the same as providing reliable service to thousands of users.
Customer and Channel Experience
Corporate users, direct consumers, public institutions, and business partners have different expectations.
Lifecycle
The product continues to live after the sale with the need for updates, support, security, service, and new versions.
Data-Driven Development
Demand, error, return, support, and usage data are evidence for the next product decision.
03 / TRANSFORMATION
We turned market insight
into our own technology development capability.
We saw that the software determines the real value of the hardware for the user. Therefore, by developing our own software team and R&D collaborations, we transformed into a structure that designs products, devices, data, applications, and artificial intelligence within the same system.
- Enterprise and operational software
- Web, mobile, cloud, and API platforms
- E-commerce and digital sales systems
- Embedded software, IoT, and device management
- Computer Vision, Edge AI, and Private AI
- Enterprise language models and artificial intelligence automation
- End-to-end product development with hardware-software integration
EXPERIENCE-TO-TECHNOLOGY CONVERSIONLEARN → BUILD → VALIDATE → IMPROVE
SOFTWARE IS NOT DESIGNED SEPARATELY FROM HARDWARE; ARTIFICIAL INTELLIGENCE FROM DATA; PRODUCT FROM THE USERINTEGRATED BY DESIGN
04 / TODAY 10NOO DIGITAL
We do not build isolated software;
we build operating technology systems.
Today, we can work within the same whole, from an organization's digital infrastructure to its artificial intelligence model; from an electronic product's firmware to its mobile application, from cloud services to global delivery.
Enterprise Systems
ERP/CRM-focused processes, operational software, workflows, reporting, and integration.
Digital Platforms
Web, mobile, cloud, API, e-commerce, and multi-channel digital sales infrastructures.
Technology Products
Hardware, embedded, IoT, device management, mobile experience, cloud, and product lifecycle.
Artificial Intelligence
Private AI, enterprise language models, agentic automation, Computer Vision, and Edge AI.
Own Team and R&D Network
Managed by the 10noo core team; Expert company, technopark/technology center and research collaborations.
Global Delivery
Development in Türkiye; adaptation to different markets, secure integration and international technical delivery.
05 / SAME COMPANY EXPERIENCE, TWO CLEAR FOCUSES
We position the product ecosystem and digital capabilities
without mixing them we position them.
10noo's consumer electronics, product and brand experience are the foundation of our technology approach. However, to properly guide the visitor's needs, the product ecosystem and software and AI services are presented in separate digital spaces.
Technology and Product Ecosystem
Smart consumer electronics, global brands, product portfolio and brand values developed by 10noo.
- Product and technology portfolio
- Consumer and enterprise product solutions
- Brand and commercial ecosystem
Software and Artificial Intelligence
Enterprise software, digital platform, end-to-end product development, Private AI and global technology services.
- Software and System Development
- Artificial Intelligence and Automation
- Hardware-Software Integration
06 / OUR WORKING PRINCIPLES
We make our claims not with words;
with working and verifiable results
In every project, we evaluate business objectives, technical realities, security, user experience, and the lifecycle together.
Understand the Problem First
We define the real business and user problem that needs to be solved, not just the desired feature.
Design the Whole
We consider data, software, hardware, people, security, and operations in the same architecture.
Prove and Measure
We don't scale assumptions without validating them with PoC, testing, field piloting, and acceptance criteria.
Build Security from Scratch
Identity, authorization, data limits, auditing, and rollback are not aftermarket parts of the system.
Take Ownership and Delegate
Code, model, architecture, documentation, training, and operational knowledge are part of the delivery.
Continuously Improve
Live usage, bugs, and feedback are used to guide the decision to release a new version in a controlled manner.
10NOO DIGITAL · EXPERIENCE TO INNOVATION